- Published: Monday, 23 February 2015 12:36
- Written by Darcey Ohlin Lacy
You know what your startup does but how do you now tell that story to the world? And how do you do it on a budget?
The answer: PRIORITIZE
As a startup, you will need to get to the public quickly, and likely, cheaply. By prioritizing your needs to get out the door, you can save money up front. Logo? Yes. Branded mugs? Maybe not totally necessary out of the gate. Necessity is king, so do what you can on your own and then start appropriating your budget to the priorities as needed. Most branding firms will work with you a step at a time, as you are able. Over time, you can build the brand of your dreams without having blown it all in the first 5 minutes of your business when you need funding the most.Add a comment