Marketing

Client Questions: LinkedIn or Facebook?

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Published: Wednesday, 12 October 2016 17:13
Written by Marijean Oldham

Which tool should we use to promote our business?

Social media is pretty useful when it comes to getting the word out about your business. Too often, businesses try to spread themselves too thin, however, trying to manage a Facebook page, a LinkedIn page, a Twitter account, an Instagram account, a Pinterest profile, all on top of a website! It can be pretty overwhelming.

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Mobile Websites Key to Google Ranking

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Published: Tuesday, 21 June 2016 19:36
Written by Paige Hanssen

Today, a significant amount of traffic to your site comes from people using mobile devices. In fact, 94% of people with smartphones in the United States search for local information on their phones.

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Bootstrap Marketing: Naming a Company

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Published: Tuesday, 17 March 2015 11:07
Written by David Robinson

This is the first post in CBIC’s series, "Bootstrap Marketing for Startups", featuring Birch Studio’s David Robinson

So... you have a new business. Statistically speaking, you also have a lack of funds to spend on marketing. But fear not—good ideas come in many shapes and sizes. Here’s a quick guide to set you on your way to looking like a real company in 2015. The essentials are a name, logo, website and business card. I'll cover each in a series of posts.

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Branding on a Budget

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Published: Monday, 23 February 2015 12:36
Written by Darcey Ohlin Lacy

You know what your startup does but how do you now tell that story to the world? And how do you do it on a budget?

The answer: PRIORITIZE

As a startup, you will need to get to the public quickly, and likely, cheaply. By prioritizing your needs to get out the door, you can save money up front. Logo? Yes. Branded mugs? Maybe not totally necessary out of the gate. Necessity is king, so do what you can on your own and then start appropriating your budget to the priorities as needed. Most branding firms will work with you a step at a time, as you are able. Over time, you can build the brand of your dreams without having blown it all in the first 5 minutes of your business when you need funding the most.

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