10 Most Profitable Ecommerce Innovations of 2016 – And Exactly How Charlottesville's  StoreYourBoard Did It

BigCommerce today announced the winners of the 2016 BigCommerce Innovation Awards, an international contest recognizing noteworthy technical achievement and ecommerce innovations.

Winning retailers — Awesome GTI, Caden Lane, Man Crates, StoreYourBoard and The Knobs Company — were selected from hundreds of submissions and received awards for delivering superior customer experiences that resulted in significant operational gains, increased customer loyalty and higher sales.

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“We are honored to be selected as the winner of the BigCommerce Innovation Awards,” said Michael Leff, vice president of technology for StoreYourBoard. “BigCommerce has been a great partner for StoreYourBoard, providing a robust and reliable technical infrastructure on which we can build our business and continue to innovate.”

About BigCommerce

BigCommerce is the world’s leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to scale to tens of million in online sales at a fraction of the cost and complexity of on-premise software. BigCommerce customers include 50,000+ SMBs, 2,000+ mid-market businesses selling more than $1 million per year, 10 Fortune 1000 companies, 17 Internet Retailer 1000 businesses, and leading brands and retailers representing a wide range of B2C and B2B categories. Story was founded by Josh Gordon in Charlottesville, Virginia. As an avid sports fanatic Josh struggled to keep his many boards and accumulating gear from taking over his house. Being a mechanical engineer he decided to design and build a custom wall rack to display his favorite wakeboard. The Scorpion Wall Rack was born. This innovative rack had a sleek appearance to compliment sick boards, yet it maintained practicality for easy storage. It was a totally new offering to the market.

Initially, Josh tried to sell the Scorpion Wall Rack to existing companies. The standard response was that he needed to first prove that enough people would want to buy a high quality board rack to make it profitable to the company. Josh was so convinced that the rack would sell that he decided to start his own online business to launch it.

Josh created an online store to sell and market the Scorpion Wall Rack for wakeboards. The website sold his first racks and began to generate rising web traffic. Customers began requesting different styles of racks, and it became evident that there was a need for more quality storage options for board sports. Josh worked to design alternative rack options to meet the demand. Additionally, he expanded his product to include racks for boards other than wakeboards. After all, not only wakeboards needed good racks.

As the online business continued to grow, Josh actively sought out innovative and practical racks from other manufacturers. With the addition of racks from other manufactures began to take its place as THE SPOT to get a rack for your gear. Other websites and stores sell board racks, but SYB offers the best priceand best selection for all of your boards. The racks are sold by boarders who understand what you need. For the latest storage options in board sports… you need!